ABOUT
iago pacheco
Art Director & Graphic Designer with 10+ years of experience executing multichannel projects across diverse industries. Developed versatile generalist skillset through end-to-end project ownership.
Collaborated with cross-functional teams to deliver high-impact projects within complex ecosystems.
EXPERTISE
& SKILLS
BEHAVIORAL COMPETENCIES
LEADERSHIP & TEAM BUILDING
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Junior/mid-level designer mentorship
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Cross-cultural team conflict resolution
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Strategic delegation
STRATEGIC COMMUNICATION
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Translating ambiguous briefs into actionable plans
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International stakeholder presentations
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Deadline/budget/scope negotiation
CRITICAL THINKING & ADAPTABILITY
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High-pressure complex problem solving
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Last-minute change adaptation without quality loss
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Design trend/tech innovation forecasting
CULTURAL INTELLIGENCE:
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Global project sensitivity
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Inclusive, unbiased visual storytelling
TECHNICAL MASTERY
Tools:
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Advanced Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro
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AI Workflow Integration: Midjourney, Stable Diffusion, ChatGPT
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Prototyping: Figma (Basic)
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Motion Design: After Effects, Premiere Pro (Basic)
Advanced Knowledge:
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Strategic Branding: Visual identity systems, brand guidelines, style guides
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Packaging Design: Structural/Graphic solutions for POS
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UI/UX Design: Wireframing, usability testing, responsive design
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Typography & Layout: Advanced visual hierarchy/composition
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Print Production: Prepress management, CMYK/Pantone, asset optimization
Applied Expertise:
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Global brand identity systems
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Complete editorial projects
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Generative AI for creative workflow optimization
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Art/photography direction for multichannel campaigns
PROFESSIONAL EXPERIENCE
Graphic Designer & Art Director
Drova Design | Current
Senior Art Director & Lead Designer
Japanese Tech Company (Remote) | 2023-2025
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Led creative for multicultural team projects, implementing generative AI (Midjourney/Stable Diffusion) to optimize production
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Managed visual identity systems and tech-sector campaigns with UI/UX focus for apps/multichannel promo
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Developed application interface design systems for global stakeholders
Founder & Junior Art Director
A Fogueira Design Studio* | 2020-2023
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Built/managed proprietary brand serving clients like Nickelodeon and Palmeiras Football Academy
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Implemented workflow systems
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Directed multiplatform campaigns (digital/print/motion)
Midweight Designer
Estúdio 42 | 2018-2020
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Developed complete visual identities
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Created infographics for science communication videos (Nerdologia)
Freelance Designer & Intern
Independent / Partner Agencies | 2015-2018
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Print/digital collateral for SMBs and startups (brochures, banners, presentations)
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Animated infographics and live-stream graphics
ACADEMIC BACKGROUND
Pontifícia Universidade Católica do Paraná (PUCPR)
Bachelor of Fine Arts (BFA) in Graphic Design | Jan 2015 – Dec 2020
Instituto Vancouver
Advanced English Certification (ESL) | 2016
Colégio Estadual Costa Viana
Technical Diploma in Business Administration | 2011 – 2014
